{"id":21082,"date":"2024-03-03T18:46:23","date_gmt":"2024-03-03T07:46:23","guid":{"rendered":"https:\/\/easternsuburbsmums.com.au\/?page_id=21082"},"modified":"2024-03-03T19:39:42","modified_gmt":"2024-03-03T08:39:42","slug":"how-to-format-your-blog-7-tips-to-better-engage-your-readers","status":"publish","type":"page","link":"https:\/\/worldletterwritingday.com\/how-to-format-your-blog-7-tips-to-better-engage-your-readers\/","title":{"rendered":"How to format your blog: 7 tips to better engage your readers"},"content":{"rendered":"<section id=\"comp-kp3y08hx\" class=\"comp-kp3y08hx CohWsy wixui-column-strip wix-blog-hide-in-print\">\n<div class=\"V5AUxf\" data-testid=\"columns\">\n<div id=\"comp-kp3y08jr\" class=\"comp-kp3y08jr YzqVVZ wixui-column-strip__column\">\n<div class=\"\" data-mesh-id=\"comp-kp3y08jrinlineContent\" data-testid=\"inline-content\">\n<div data-mesh-id=\"comp-kp3y08jrinlineContent-gridContainer\" data-testid=\"mesh-container-content\">\n<div id=\"comp-kp3y08jx1\" class=\"KcpHeO tz5f0K comp-kp3y08jx1 wixui-rich-text\" data-testid=\"richTextElement\">\n<h1 class=\"font_7 wixui-rich-text__text\"><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div id=\"TPAMultiSection_kp3w393m\" class=\"TWFxr5 wix-blog-print-in-full-width\">\n<div class=\"TPAMultiSection_kp3w393m wix-blog-print-in-full-width\">\n<div class=\"wix-blog-print-in-full-width\">\n<div class=\"md lt-lg lt-xl gt-xs gt-s gt-sm gt-740 gt-830 gt-886 gt-940 w686-980 lte-w980 lte-banner-w1564 lte-banner-w1425 lte-banner-w1181 lte-banner-w980 lte-category-header-w1364 urT2WH wix-blog-print-in-full-width\" data-hook=\"post-page-root\">\n<div class=\"L5x0Fp blog-background-color Led6wX is-desktop app-desktop wix-blog-print-in-full-width\">\n<div id=\"content-wrapper\" class=\"wix-blog-print-in-full-width\">\n<div class=\"mbKyhH fsZ7OF mFmpGg blog-post-page-font wix-blog-print-in-full-width\" data-hook=\"post-page\">\n<div class=\"zp8IQu wix-blog-print-in-full-width\">\n<div class=\"wix-blog-print-in-full-width\">\n<div class=\"wix-blog-print-in-full-width\">\n<div class=\"EcwjNF\">\n<article class=\"j3D9DG blog-post-page-font blog-card-background-color blog-card-border-color blog-text-color\" data-hook=\"post\">\n<div class=\"nLG8d5\" data-hook=\"post-description\">\n<article class=\"blog-post-page-font\">\n<div class=\"post-content__body stSKMK\">\n<div class=\"moHCnT\">\n<div class=\"moHCnT\">\n<div class=\"fTEXDR\" data-rce-version=\"9.17.7\">\n<div class=\"Bteo4\" dir=\"ltr\" data-id=\"content-viewer\">\n<div class=\"_8Tyov\" data-query=\"container\">\n<div class=\"RMtIP\">\n<div data-hook=\"rcv-block1\"><\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-fa0qu\" class=\"exAdT\">\n<div class=\"Kh6-O ypsW5\">\n<div class=\"yCrNL\" tabindex=\"0\" role=\"button\" data-hook=\"imageViewer\">\n<div id=\"new-image4890532\" class=\"LBpg4 vRRYI _5d4TA\" aria-label=\"blog post formatting tips\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/0e0314_b560db5a08724dfca2592ea8af6b797a~mv2.png\/v1\/fill\/w_1064,h_608,al_c,q_90,enc_auto\/0e0314_b560db5a08724dfca2592ea8af6b797a~mv2.png\" alt=\"blog post formatting tips\" data-pin-url=\"https:\/\/www.wix.com\/blog\/blog-format?gad_source=1\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/0e0314_b560db5a08724dfca2592ea8af6b797a~mv2.png\/v1\/fill\/w_1064,h_608,al_c,q_90\/0e0314_b560db5a08724dfca2592ea8af6b797a~mv2.png\" data-load-done=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-hook=\"rcv-block2\"><\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-ee95o\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">While blogging started as a way for anyone to share their ideas online, the last decade has proven that this type of website also works as an effective content marketing tool. Blogs can help establish immediate trust between brands and their consumers and positively influence sales. In fact, business websites that publish regularly on their company blog produce an average of 67% more monthly leads than companies that don&#8217;t blog.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-38rbj\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">That being said, all blogs\u2014business or personal\u2014face the same dilemma: People will likely skim the content rather than read it word for word. However, you can implement blog post formatting tips to keep your readers engaged and persuade them to follow through on each call-to-action, such as clicking on a link or filling out a form.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-63feo\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Before you start figuring out how to <a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/how-to-start-a-blog\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">start a blog<\/a> with a <a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/start\/blog\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">blog maker<\/a>, learn these formatting basics to craft a blog post that readers want to read:<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-776ab\" class=\"exAdT\">\n<div class=\"YR1Fr gdvy8\">\n<div class=\"_3hLSv\">\n<div tabindex=\"0\" data-hook=\"reactPlayerWrapper\">\n<div class=\"mxVRj\" data-loaded=\"true\">\n<div><iframe loading=\"lazy\" id=\"widget2\" title=\"How to start a blog and make money | Wix Blog\" src=\"https:\/\/www.youtube.com\/embed\/50SRqIebD_0?autoplay=0&amp;mute=0&amp;controls=1&amp;origin=https%3A%2F%2Fwww.wix.com&amp;playsinline=1&amp;showinfo=0&amp;rel=0&amp;iv_load_policy=3&amp;modestbranding=1&amp;enablejsapi=1&amp;widgetid=1\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-22=\"true\" data-gtm-yt-inspected-27=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<h2 id=\"viewer-2dlbi\" class=\"Y6Mj6 XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">How to format your blog posts<\/span><\/h2>\n<\/div>\n<div data-breakout=\"normal\">\n<blockquote>\n<ol class=\"_9dQCG iPC6I\">\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-amr5v\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Start with a strong title<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-612p0\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Make your blog post skimmable<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-d69v4\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Include a table of contents <\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-5j7er\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Add strong visuals<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-3h471\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Stick to readable fonts<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-errk5\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Include relevant links<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-a4p7k\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Highlight your CTA<\/span><\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/blockquote>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-fsho1\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">01. Start with a strong title<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-d38b0\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">A <a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/how-to-write-catchy-blog-titles\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">catchy blog title<\/a> should pique readers\u2019 attention and quickly communicate the information they need. The more original your title, the more likely people will click on your blog post on organic search results and social media. And take note: According to <a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/how-to-write-catchy-blog-titles\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">Optinmonster<\/a>, blog titles with 6-13 words attract the highest traffic.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-al8u3\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">If you want your article to rank for a specific keyword on Google, include it in the title. For example, if you want to rank for<a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/how-to-start-a-blog\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"> how to write a blog<\/a>, you could consider titles such as:<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<ul class=\"_9IweU iPC6I\">\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-c57or\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">How to Write a Blog: Everything You Ever Wanted to Know <\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-d6nsn\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">The Beginner\u2019s Guide on How to Write a Blog <\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-e5msv\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">How to Write a Blog That People Actually Want to Read: Your 10 Step Guide<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-6ciim\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Once you\u2019ve settled on a title, make sure it stands out at the top of the page in large, easy-to-read font. Your articles have margins to balance the page and so should your title: Incorporating white space on either side of your title and written copy helps readers\u2019 eyes more easily focus on written text. Fortunately, website builders like Wix have preset margins so you don\u2019t need to worry about setting these yourself.<\/span><\/p>\n<\/div>\n<div data-hook=\"rcv-block28\"><\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-15jka\" class=\"exAdT\">\n<div class=\"Kh6-O ypsW5\">\n<div class=\"yCrNL\" tabindex=\"0\" role=\"button\" data-hook=\"imageViewer\">\n<div id=\"new-image4890533\" class=\"LBpg4 vRRYI _5d4TA\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/0e0314_addac3e75ff94b52a88dd2d5cf160ac9~mv2.png\/v1\/fill\/w_924,h_559,al_c,q_90,enc_auto\/0e0314_addac3e75ff94b52a88dd2d5cf160ac9~mv2.png\" alt=\"\" data-pin-url=\"https:\/\/www.wix.com\/blog\/blog-format?gad_source=1\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/0e0314_addac3e75ff94b52a88dd2d5cf160ac9~mv2.png\/v1\/fill\/w_924,h_560,al_c,q_90\/0e0314_addac3e75ff94b52a88dd2d5cf160ac9~mv2.png\" data-load-done=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-esur2\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">02. Make your blog post skimmable<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-fgnd4\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Readers want to arrive at an article and immediately find the solution to their problem or steps to complete a task. To keep text from overwhelming your visitors, make your blog post skimmable by breaking up sentences and paragraphs to increase white space on the page.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-1dtrf\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Break up your content with these best practices:<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<ol class=\"_9dQCG iPC6I\">\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-e5lnh\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><strong><span class=\"_1N6tE\">Use bullet points<\/span><\/strong><\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-fd98v\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Bullet points help readers easily see bits of information at a glance. You should use at least one bulleted list in each blog post for the following reasons:<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<ul class=\"_9IweU iPC6I\">\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-48npr\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Adds more white space<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-e7eoj\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Stands out from the rest of the text<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-6brs5\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Makes concepts more digestible<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-cliik\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Is easy to read through quickly<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-djmik\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">See what we mean? The same thing could have been put into a longer paragraph, but bullets can quickly convey information. Aside from bulleted lists, you can also use numbered lists for sequential items.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-8ooss\" class=\"_9-O5y h4vUg KNByY TI-xX\"><span class=\"_1N6tE\"> 2. <strong>Use headers and\u00a0<\/strong><\/span><b>sub headers<\/b><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-fbo6g\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Headers help guide readers\u2019 through a blog post and also provide structure so a reader can quickly grasp the content without having to read it all.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-8j9ta\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">In SEO lingo, headers are called H tags, which refer to the HTML tag that dictate title order. So, your H1 is the page title, H2s are your headers, H3s are your subheaders, and so on. Use a mix of headers in each post; aside from helping readers skim an article, they also help search engines understand and rank your post. For that reason, keep headers short, clear and to the point. You definitely don\u2019t want to confuse Google (or your readers).<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-4fm3n\" class=\"_9-O5y h4vUg KNByY TI-xX\"><span class=\"_1N6tE\"> 3. <strong>Bold or italicize key information<\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-4628c\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">If you really want the reader to remember a fact or take away from your blog post, bold it. Bolding a sentence allows readers to find key information quickly when skimming a text.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-br8hv\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">However, practice this technique sparingly as not every sentence is critical to your blog post. Don\u2019t bold too many sentences close together, and don\u2019t bold full paragraphs. Simply bold the primary information that makes sense on its own and solidifies the message.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-aai9l\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">You can also emphasize text using italics, but only do this for specific words or quotations. You don\u2019t want to italicize an entire sentence or paragraph, as this can make it difficult to read.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-fdbt7\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">03. Include a table of contents<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-efh7b\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">A table of contents shows the reader what to expect as soon as they click on your article. Essentially, a table of contents collects your headers and subheaders to show how you organized your post. The reader can get a good idea of your piece\u2019s length and detail just by looking at the table of contents. If you hyperlink your table of contents to each corresponding section, even better. Visitors can then easily jump to the content they want to read.<\/span><\/p>\n<\/div>\n<div data-hook=\"rcv-block69\"><\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-2r3dq\" class=\"exAdT\">\n<div class=\"Kh6-O ypsW5\">\n<div class=\"yCrNL\" tabindex=\"0\" role=\"button\" data-hook=\"imageViewer\">\n<div id=\"new-image4890534\" class=\"LBpg4 vRRYI _5d4TA\" aria-label=\"blog post formatting tips\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/0e0314_d9e19d8421f94a9e9f45fbd78017923b~mv2.png\/v1\/fill\/w_924,h_1152,al_c,q_90,enc_auto\/0e0314_d9e19d8421f94a9e9f45fbd78017923b~mv2.png\" alt=\"blog post formatting tips\" data-pin-url=\"https:\/\/www.wix.com\/blog\/blog-format?gad_source=1\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/0e0314_d9e19d8421f94a9e9f45fbd78017923b~mv2.png\/v1\/fill\/w_924,h_1152,al_c,q_90\/0e0314_d9e19d8421f94a9e9f45fbd78017923b~mv2.png\" data-load-done=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-ds9ha\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">04. Add strong visuals<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-3huae\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Adding images to a blog post increases views by 94%. Well-designed images, infographics, videos or helpful charts and graphs not only break up text but can also make the content more digestible. What is a blog meant to be, if not easy to read. In fact, 32% of marketers say images are the most important form of content for their business.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-dtnqa\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Start your article with a captivating featured image. Then, add photos throughout the text, either centered in your post or aligned with the text.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-5vtpf\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">You can take it a step further and include embedded videos, too. Video content is 50 times more likely to drive organic traffic than plain text alone. Only 19% of bloggers incorporate videos, so add yours to help make your post stand out from the rest.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-73lbg\" class=\"exAdT\">\n<div class=\"Kh6-O ypsW5\">\n<div class=\"yCrNL\" tabindex=\"0\" role=\"button\" data-hook=\"imageViewer\">\n<div id=\"new-image4890535\" class=\"LBpg4 vRRYI _5d4TA\" aria-label=\"blog formatting tips\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/0e0314_055706fd9be14bbfb8d8d25da808b11d~mv2.png\/v1\/fill\/w_924,h_986,al_c,q_90,enc_auto\/0e0314_055706fd9be14bbfb8d8d25da808b11d~mv2.png\" alt=\"blog formatting tips\" data-pin-url=\"https:\/\/www.wix.com\/blog\/blog-format?gad_source=1\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/0e0314_055706fd9be14bbfb8d8d25da808b11d~mv2.png\/v1\/fill\/w_924,h_986,al_c,q_90\/0e0314_055706fd9be14bbfb8d8d25da808b11d~mv2.png\" data-load-done=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-56vin\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">04. Stick to readable fonts<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-3g73u\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Using a non-standard or difficult-to-read font can distract from your content. Try to stick to the sans-serif font family (fonts without the little feet on the ends of the letters, like Helvetica, Arial or Geneva). You can change up the font for your title to make it pop out, but don\u2019t switch fonts too often on a single page.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-7gjr1\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Your font size matters, too. If your font is too small, readers will click away to avoid straining their eyes. A too large font can seem like yelling. You might have to adjust the size depending on your chosen font, blogging platform, and whether the page is viewed on mobile or desktop.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-84d8n\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">06. Include relevant links<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-eu66f\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Internal and external links not only help with your blog&#8217;s SEO, but they also show your reader where they can find more information on a topic mentioned in a post. Like bolded or italicized text, hyperlinks also stand out since they usually appear in a color different than your main body copy. You can also add links to promote other blog posts or products.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-703br\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">07. Highlight your CTA<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-4lhv7\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Calls-to-action should be easy to spot within your blog post. Whether a call to subscribe to your blog\u2019s mailing list or complete a contact form, make what you want the reader to do as clear as possible.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-chiu2\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Use different fonts, contrasting colors, forms or buttons to help your CTA pop out to readers. You can place it at the post\u2019s end, in the opening paragraph or even as a pop-up as the reader scrolls toward the end of the page.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-89vj\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Don\u2019t make it too \u201cin your face.\u201d Again, you don\u2019t want to annoy the reader, but you do want them to know that this blog post comes with an action item if they choose to take it.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h2 id=\"viewer-52rmv\" class=\"Y6Mj6 XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">10 types of blog post formats <\/span><\/h2>\n<\/div>\n<div data-hook=\"rcv-block106\">You can write a blog post in more than one way, and each type of blog has its own expected format. We won\u2019t get into the nitty-gritty details of each post type here\u2014for that, you can check out these blog post templates as examples. But, we will introduce you to the main blog post formats so you can see all the different directions you can take with your next post.<\/div>\n<div data-breakout=\"normal\">\n<ol class=\"_9dQCG iPC6I\">\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-qmcc\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-aug5e\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">The listicle<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-em66n\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-6a0jf\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">How-to post<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-3q323\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-2kmhb\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">Comparison post<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-5facr\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-eevn9\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">What-is post<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-b4udd\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-5105j\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">Case study<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-fv7s8\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-eduvq\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">Product showcase<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-55djc\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-crsts\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">Thought leadership post<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-fglbu\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-du6li\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">What not to do post<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-7nb3t\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-ch9a1\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">The beginner\u2019s guide<\/a><\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY\" dir=\"auto\">\n<div>\n<p id=\"viewer-4b5q1\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\"><a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/blog-format?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13774768254%5E126077909642%5Esearch%20-%20dsa&amp;experiment_id=%5E%5E531699814043%5E&amp;gad_source=1&amp;gclid=CjwKCAiAuYuvBhApEiwAzq_YiTFk5rMvQKGR4KW2tmbYn6eRQjI8XBVcZPz5RRaJ7Pjnx9JI3t-veBoCn1MQAvD_BwE#viewer-91hjo\" target=\"_self\" rel=\"noopener\" data-hook=\"AnchorLink\">Interviews <\/a> <\/span><\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-aug5e\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">01. The listicle<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-3g5u9\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">You\u2019ve certainly come across these trendy list-style posts. In general, bloggers format these posts as a numbered list that feels organized and easy-to-read, like this list of blog ideas<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-6a0jf\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">02. How-to post<\/span><\/h3>\n<\/div>\n<div data-hook=\"rcv-block118\">This blog format teaches your readers how to do something, such as how to make money blogging. You want to make sure you answer the reader\u2019s main query when they land on the page.<\/div>\n<div data-hook=\"rcv-block118\"><\/div>\n<div data-hook=\"rcv-block120\"><strong>03. Comparison post<\/strong><\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-6fci7\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">This post compares two things, usually products, side by side. Many companies use this post to compare their product to a competitor\u2019s, such as this article on Mac vs. PC.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-eevn9\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">04. What is post<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-9218e\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">These definitional posts answer questions like \u201cWhat is a blog?\u201d Use your blog platform to provide a detailed definition including examples, uses and commonly asked questions.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-5105j\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">05. Case study<\/span><\/h3>\n<\/div>\n<div data-hook=\"rcv-block133\">This post looks in depth at a topic, like how a client succeeded with your product. Case studies usually employ testimonials and highlight the product or service\u2019s value.<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-eduvq\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">06. Product showcase<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-9m4n6\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Your blog is a good place to highlight a new product and demonstrate how a customer can use it. These blog examples, for instance, highlight Wix blogging tools and provide valuable inspiration for fellow bloggers.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-crsts\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">07. Thought-leadership post<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-5ff2e\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">These posts include original ideas expressed by an industry expert. They aim to shape opinion and make your readers think differently about a topic . These posts can spark a discussion and help readers think outside the box about a certain issue, making them highly engaging and shareable on social media. For example, our blog article on bridging the digital divide explains why small businesses should play a part in making the internet more accessible.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-du6li\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">08. What not to do post<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-4q6il\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">In this post, you\u2019ll highlight the common pitfalls people experience when undertaking something new. For example, our post on <a class=\"_37YHL hO7NK\" href=\"https:\/\/worldletterwritingday.com\/?page_id=21097&amp;preview=true\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">blogging mistakes<\/a> points out common errors and highlights what you should do instead.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-ch9a1\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">09. The beginner\u2019s guide<\/span><\/h3>\n<\/div>\n<div data-hook=\"rcv-block153\">A beginner&#8217;s guide gives a complete overview to someone unfamiliar with a topic. This article about <a class=\"_37YHL hO7NK\" href=\"https:\/\/worldletterwritingday.com\/?page_id=21100&amp;preview=true\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">blogging for beginners<\/a>, for instance, gives a run down for people who likely don\u2019t have a blog yet or just started one.<\/div>\n<div data-breakout=\"normal\">\n<h3 id=\"viewer-91hjo\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">10. Interviews<\/span><\/h3>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-s4as\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Interviewing someone in your field can spice up your blog and offer a different perspective. The format here can be a list of questions and answers or a piece with a selection of quotes, like our article with branding expert <a class=\"_37YHL hO7NK\" href=\"https:\/\/www.wix.com\/blog\/branding-advice-netflix-motel-makeover-designer\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">Jackie Treitz<\/a>.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-e38p8\" class=\"exAdT\">\n<div class=\"YR1Fr\">\n<div class=\"DTUky _2CUc4\" data-hook=\"collapsibleListComponent\">\n<div class=\"CYXKU\">\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<div>\n<div data-breakout=\"normal\">\n<h2 id=\"viewer-2qbao\" class=\"Y6Mj6 XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">How to format a blog FAQ<\/span><\/h2>\n<\/div>\n<div data-hook=\"rcv-block163\"><\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-e38p8\" class=\"exAdT\">\n<div class=\"YR1Fr\">\n<div class=\"DTUky _2CUc4\" data-hook=\"collapsibleListComponent\">\n<div class=\"CYXKU\">\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-bu57h\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">What is the correct format for a blog?<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"BRGxg cz7NZ\">\n<div>\n<p id=\"viewer-7d3mf\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">There is no one &#8220;correct&#8221; format for a blog. However, there are some general guidelines that you can follow to create a well-formatted blog post:<\/span><\/p>\n<ul class=\"_9IweU iPC6I\">\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-e4p4\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Start with a strong title. Your title should be clear, concise and attention-grabbing. It should accurately reflect the content of your blog post.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-8it0q\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Use a clear and concise writing style. Avoid using jargon and technical language. Write in a way that is easy for your readers to understand.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-2hkkv\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Break up your text into paragraphs. Paragraphs should be no more than 3-4 sentences long. This will make your text easier to read and scan.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-56bl9\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Use subheadings and bullet points to organize your content. Subheadings and bullet points can make your text easier to read and understand. They can also help you to break up long sections of text.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-7p6k\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Use images and videos to break up your text and make your blog post more visually appealing.Make sure that your images and videos are relevant to your content and that they are high quality.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-7tvrg\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Proofread your blog post before publishing it. Make sure that there are no errors in grammar or spelling.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"CYXKU\">\n<div class=\"DTHKq\">\n<div class=\"PfzMt\" tabindex=\"-1\" role=\"button\" data-hook=\"ExpandCollapseButton_undefined\"><\/div>\n<\/div>\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-cedus\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">What are the 6 rules of blogging?<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"BRGxg cz7NZ\">\n<div>\n<p id=\"viewer-b6nqo\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Here are 6 rules of blogging:<\/span><\/p>\n<ol class=\"_9dQCG iPC6I\">\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-co6i7\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Write high-quality content. Your blog posts should be informative, engaging and well-written.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-c3mn7\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Publish consistently. The more often you publish new blog posts, the more likely you are to attract and retain readers.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-f3sk1\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Promote your blog. Share your blog posts on social media and reach out to other bloggers in your niche.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-eu6k\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Interact with your readers. Respond to comments on your blog posts and participate in online communities and forums.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-28m2d\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Be patient. It takes time to build a successful blog. Don&#8217;t get discouraged if you don&#8217;t see results immediately.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-6pocs\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Have fun. Blogging should be enjoyable. If you&#8217;re not having fun, it will show in your writing.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"CYXKU\">\n<div class=\"DTHKq\">\n<div class=\"PfzMt\" tabindex=\"-1\" role=\"button\" data-hook=\"ExpandCollapseButton_undefined\"><\/div>\n<\/div>\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-fh7d5\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">What is the most popular blog format?<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"BRGxg cz7NZ\">\n<div>\n<p id=\"viewer-870qa\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">The most popular blog format is the list post. List posts are easy to read and scan, and they provide readers with valuable information in a concise way. Other popular blog formats include:<\/span><\/p>\n<ul class=\"_9IweU iPC6I\">\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-bnsv2\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">How-to posts: How-to posts teach readers how to do something.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-cl668\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Review posts: Review posts share your thoughts and opinions on products, services or experiences.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-2no7u\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Storytelling posts: Storytelling posts share personal stories or experiences with your readers.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-8qe3s\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Thought leadership posts: Thought leadership posts share your expertise and insights on a particular topic.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"CYXKU\">\n<div class=\"DTHKq\">\n<div class=\"PfzMt\" tabindex=\"-1\" role=\"button\" data-hook=\"ExpandCollapseButton_undefined\"><\/div>\n<\/div>\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-a62g1\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">What are the five parts of a blog?<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"BRGxg cz7NZ\">\n<div>\n<p id=\"viewer-5j5p3\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">The five parts of a blog are:<\/span><\/p>\n<ol class=\"_9dQCG iPC6I\">\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-1klbd\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Header: The header is the top section of your blog. It typically includes your blog&#8217;s name, logo and navigation menu.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-air74\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Main content area: The main content area is where you will publish your blog posts.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-f3ltm\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Sidebar: The sidebar is a column on the right or left side of your blog. It&#8217;s typically where you will place widgets, such as social media buttons, email sign-up forms and recent posts lists.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-9ig43\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Footer: The footer is the bottom section of your blog. It&#8217;s usually where you will place copyright information, links to important pages and social media buttons.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-3vf6g\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Comments section: The comments section is where your readers can leave comments on your blog posts.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"CYXKU\">\n<div class=\"DTHKq\">\n<div class=\"PfzMt\" tabindex=\"-1\" role=\"button\" data-hook=\"ExpandCollapseButton_undefined\"><\/div>\n<\/div>\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-7s3rs\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">What blogging formats are there?<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"BRGxg cz7NZ\">\n<div>\n<p id=\"viewer-4gfcc\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">There are many different blogging formats that you can use. Some of the most popular formats include:<\/span><\/p>\n<ul class=\"_9IweU iPC6I\">\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-av4au\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Traditional blog format: This is the most common blogging format. It involves publishing individual blog posts on a regular basis.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-7dci8\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Microblogging: Microblogging is a type of blogging that involves publishing short, frequent posts. Examples of microblogging platforms include Twitter and Tumblr.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-2qdml\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Visual blogging: Visual blogging is a type of blogging that focuses on using images and videos to tell a story. Examples of visual blogging platforms include Instagram and Pinterest.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-7945a\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Audio blogging: Audio blogging, also known as podcasting, is a type of blogging that involves publishing audio recordings.<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"Ojm1O KNByY iPC6I\" dir=\"ltr\">\n<div>\n<p id=\"viewer-9041d\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">Video blogging: Video blogging, also known as vlogging, is a type of blogging that involves publishing video recordings.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div id=\"viewer-4vqcp\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"CYXKU\">\n<div class=\"DTHKq\">\n<div class=\"PfzMt\" tabindex=\"-1\" role=\"button\" data-hook=\"ExpandCollapseButton_undefined\"><\/div>\n<\/div>\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-1ez8s53287\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">What is the best structure for a blog?<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"BRGxg cz7NZ\">\n<div>\n<p id=\"viewer-gth5353289\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">A successful blog structure begins with a compelling headline and introduction, followed by clear and concise paragraphs. Use subheadings, bullet points and visuals for readability. Always include a call to action, either to move reader through to another blog post, or to get them to signup for a newsletter. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"CYXKU\">\n<div class=\"DTHKq\">\n<div class=\"PfzMt\" tabindex=\"-1\" role=\"button\" data-hook=\"ExpandCollapseButton_undefined\"><\/div>\n<\/div>\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-w3rax165239\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><span class=\"hQoyd\">What is the best layout for a blog?<\/span><\/h3>\n<\/div>\n<\/div>\n<div class=\"BRGxg cz7NZ\">\n<div>\n<p id=\"viewer-oda68165241\" class=\"_9-O5y h4vUg KNByY iPC6I TI-xX\"><span class=\"_1N6tE\">The best blog layout is clean, with a simple navigation menu, readable fonts and ample white space. Prioritize a mobile friendly design for various devices. Use authentic and engaging headlines, visuals and easy-to-read paragraphs. Use a logical flow with relevant subheadings, ensuring a seamless reading experience for your audience.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-hook=\"rcv-block164\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"CYXKU\">\n<div class=\"Mpxxp\">\n<div class=\"BRGxg cz7NZ\">\n<div>\n<h3 id=\"viewer-cedus\" class=\"IQ7kr XtK1R KNByY iPC6I TI-xX\"><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-a6qju\" class=\"_9-O5y h4vUg KNByY TI-xX\"><span class=\"_1N6tE\">\u00a0<\/span><\/div>\n<\/div>\n<div data-hook=\"rcv-block165\"><\/div>\n<\/div>\n<div data-hook=\"rcv-block-last\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"BL3dva\">\n<div class=\"OSxNQL\">\n<div id=\"post-footer\" class=\"OFA52E jG7PL8\">\n<div class=\"ux83lW\" data-hook=\"post-main-actions-desktop\">\n<div class=\"bVF0DD lnKYSq\">\n<div id=\"post-social-actions_bd606b5c-574d-488e-8db6-68429c9856bc\" class=\"ynI4j0 blog-text-color\" tabindex=\"-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While blogging started as a way for anyone to share their ideas online, the last decade has proven that this type of website also works as an effective content marketing tool. Blogs can help establish immediate trust between brands and their consumers and positively influence sales. In fact, business websites that publish regularly on their company blog produce an average of 67% more monthly leads than companies that don&#8217;t blog. That being said, all blogs\u2014business or personal\u2014face the same dilemma: People will likely skim the content rather than read it word for word. However, you can implement blog post formatting&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-21082","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to format your blog: 7 tips to better engage your readers - World Letter Writing Day<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldletterwritingday.com\/how-to-format-your-blog-7-tips-to-better-engage-your-readers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to format your blog: 7 tips to better engage your readers - World Letter Writing Day\" \/>\n<meta property=\"og:description\" content=\"While blogging started as a way for anyone to share their ideas online, the last decade has proven that this type of website also works as an effective content marketing tool. Blogs can help establish immediate trust between brands and their consumers and positively influence sales. In fact, business websites that publish regularly on their company blog produce an average of 67% more monthly leads than companies that don&#8217;t blog. That being said, all blogs\u2014business or personal\u2014face the same dilemma: People will likely skim the content rather than read it word for word. However, you can implement blog post formatting...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldletterwritingday.com\/how-to-format-your-blog-7-tips-to-better-engage-your-readers\/\" \/>\n<meta property=\"og:site_name\" content=\"World Letter Writing Day\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-03T08:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wixstatic.com\/media\/0e0314_b560db5a08724dfca2592ea8af6b797a~mv2.png\/v1\/fill\/w_1064,h_608,al_c,q_90,enc_auto\/0e0314_b560db5a08724dfca2592ea8af6b797a~mv2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldletterwritingday.com\/how-to-format-your-blog-7-tips-to-better-engage-your-readers\/\",\"url\":\"https:\/\/worldletterwritingday.com\/how-to-format-your-blog-7-tips-to-better-engage-your-readers\/\",\"name\":\"How to format your blog: 7 tips to better engage your readers - 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